How Barbie Became Warner Bros’ Biggest Film Ever
We unpack the out-of-the-box thinking that made Barbie a star.
With the Barbie juggernaut having truly taken over summer (our winter) and the internet… we took a bit of a look at what made it successful. Apart from the $150million budget, it was a great exercise in lateral uses of media and culturally relevant brand tie-ins and ambassadors.
Tapping into the most culturally relevant brands of the moment and constantly surprising their audiences was imperative to their success.
See some of our favourite pieces below.
The best bit is you don’t need $150million to make noise. As we say at AW – When you can’t outspend… out think.
