The Heart of Brisbane campaign goes global
From BrisVegas to Las Vegas, check out the 2024 iteration of our Heart Of Brisbane campaign.
In a world-first for the NRL, the first two games of the season were played from the bright lights and entertainment capital of the world, Las Vegas. The Brisbane Broncos were hand-picked as one of four teams to play in the historic double-header at Allegiant Stadium, showcasing the game of NRL in front of captive US audiences, like never before.
In the lead-up to this landmark event, we got Broncos fans hyped for the year ahead with a second iteration of The Heart of Brisbane, a brand platform celebrating the inextricable connection between the town of Brisbane and their team.
In 2023, we brought the Heart of Brisbane platform to life with a love letter to Brisbane voiced by Brisbane-based hip-hop artist, iiiConic. But what we didn’t predict was what came next – the team going all the way to the grand final.
This year, we knew we had to encapsulate the rollercoaster of emotions fans and players felt last season.
The latest rendition of Heart of Brisbane is an ode to the great times, the tough times and everything in between.
Voiced by NBA legend, Patty Mills, this rousing film captures what the Brisbane Broncos started in 2023 and will look to finish this year. Check out the video below!
