Teaming up with the Parramatta Eels for pre-season hype
We’re thrilled to share news of our new partnership with the Parramatta Eels, who join the likes of the NBA in our growing sports client roster.
Our rousing new campaign kicked off at their Fan Day in early February, just a few short weeks away from the 2025 season start. Parradise Is Ours looks to energise the Eels’ loyal fan base with a thrilling and defiant launch film that reflects the passion and commitment with which the club are approaching the upcoming season. We’ve blended nostalgia-inducing archival footage with heart-racing shots of today’s players and fans, a hard-hitting script, and an epic track to send a clear message to friendlies and foes that the team are putting a firm stake in their home turf. Check it out below.
The film is being used at pre-season events, in-stadium, and across digital platforms like the Eels’ social channels and website. It’ll also be complimented by some equally defiant and gritty out of home placements across the wider community.
Our Creative Director, Christopher d’Arbon, had this to say: “The Eels have some of the greatest fans in the league, and it was an honour to be able to get under the skin of such a passionate community. We couldn’t be more excited to see how this new partnership plays out this year.”
Kate Chapman, General Manager of Brand, Social Impact, and Fan Development at the Parramatta Eels, shared her excitement about turning the club’s home into a true fortress for the team and their fans: “We want to create a cauldron-like atmosphere at Commbank Stadium and amplify the game day experience. It’s been wonderful working with AW to help bring that vision to life.”
Bram Williams, our founder, added, “As a proud third-generation Eel it’s an absolute privilege to work with Kate and the team at Parra. And while many people may have heard this from me before, I can say with absolute confidence, this will be OUR year!”
The campaign is already live across pre-season events, out-of-home ads, and digital platforms like the Eels’ social channels and website, creating a buzz and getting fans pumped up for the 2025 season.
Since launching the campaign, we’ve been featured on B&T, Campaign Brief, Mi3, and Mumbrella.
