Sydney Children's Hospitals Foundation

White Sydney Children's Hospital Foundation logo | AW

Highlighting the efforts of volunteers in a very big way.

An activation and mural to hero what SCHF couldn't do without their donors, volunteers and fundraisers.

Insight

SCHF couldn’t do what the legendary are donors, volunteers and fundraisers who tirelessly raise money to make the lives of sick kids brighter. We needed an idea that would both raise awareness of what they do, and encourage more people to be part of it.

Idea

We worked hand in hand with The Movement of Many to tell the story of one boy, Ollie, through a giant painted 5-storey mural at the Sydney Children’s Hospital.

Mural advertising campaign for Sydney Children's Hospitals Foundation | AW
Mural advertising campaign for Sydney Children's Hospitals Foundation | AW
C l i c k t o p l a y v i d e o

Our campaign introduced the world to the many faces of The Movement of Many, through a film, OOH and social, highlighting the important work they do.

Digital out of home advertising campaign for Sydney Children's Hospitals Foundation | AW
Billboard on highway advertising campaign for Sydney Children's Hospitals Foundation | AW

The results

One simple idea created an amazing response for SCHF, with a 242% uplift in engagement and website activity which remained steady even after the campaign went off-air. We’ve also doubled unprompted awareness which is incredibly important given the clutter of the charity space.

We created a lasting piece of art, seen by thousands every day, and most importantly, over 400 people signed up to be part of the Movement of Many.