Spot. Buy Now Pay Later

SPOT Buy Now Pay Later white logo | AW

Launching a Buy Now Pay Later with unlikely spokespeople.

We created a brand campaign with it’s own distinctive look - and a few distinctive voices - to help this new product stand out in a busy market.

Insight

Spot. Buy Now, Pay Later was a latecomer to a crowded market and needed to stand out against its noisy competitors.

Idea

We created Spot’s very first brand platform to bring to life how Spot. Buy Now, Pay Later is the ideal solution for those slightly larger purchases in life.

Spot Buy Now Pay Later campaign key visual Citi advertising | AW
Spot Buy Now Pay Later campaign visual coffee machine with text | AW
Spot Buy Now Pay Later campaign visual bbq with text | AW
Spot Buy Now Pay Later campaign visual | AW
Spot Buy Now Pay Later campaign visual blue couch with text | AW

The campaign had its own distinctive look - and a few distinctive voices. Our campaign executions brought shoppable products to life, and gave them their own unique personalities.

Like Tony, a straight-talking wise guy from New York City, who also happens to be a coffee machine.

Red coffee machine for Spot Buy Now Pay Later campaign | AW
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Or Ray. Whose comforting, larger-than-life personality just makes you feel like shopping.

Blue plush chair for Spot Buy Now Pay Later campaign | AW
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Social media advertising SPOT buy now pay later campaign | AW
Digital marketing SPOT buy now pay later campaign | AW
Animated social media posts SPOT buy now pay later campaign | AW

On radio, our products went rogue, leaving voicemails for shoppers.

Radio advertising SPOT buy now pay later campaign | AW
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